I sit down with owners, figure out what's actually eating their week, and build the thing that takes it off their plate. Every business is its own problem. Below are some I've run into.
These are the kinds of work that keep coming up when I sit down with owners. Think of them as examples, not a checklist. If yours looks a little different, that's usually a good sign — it means the fix is custom to you.
If quoting is eating your nights, this is the fix. You describe the job out loud while you're on site. Your own pricing comes back as a clean, reviewable quote a few minutes later. No spreadsheet wrestling.
Deck restoration — 4 hours per quote became 4 minutes per quote.
You already know which jobs felt good and which ones bled time. This pulls that out of memory and into something you can actually point at. Each finished job teaches the next quote what to expect, so your numbers get sharper as you work.
Past jobs → quiet benchmarks → next quote starts a step ahead.
If your work involves a thick stack of rules nobody has fully memorized, this reads them for you. You ask a plain question, you get the rules that apply, and the tool tells you when the answer is solid versus when you should double-check it yourself.
Maritime compliance — afternoons of CFR hunting, down to seconds.
An assistant that actually knows your week. You can talk to it like a person who's been working alongside you. It catches the tasks you'd otherwise lose, keeps your calendar honest, and gives the context in your head somewhere to live that isn't your head.
For owners running the whole show out of one brain — ADHD or not.
If you think best out loud, this lets you keep working that way. Talk through a job walk, a debrief, a half-formed idea. You get back something the rest of the team can actually use — clean notes, an action list, or a written-up report.
A 20-minute walk-through becomes notes the crew can act on.
Most experienced operators have a feel for what works in what conditions — they just can't always articulate it. This takes the years of notes you've kept and quietly compares them to what's happening today, so the gut call gets a second voice.
19 years of fishing journals plus live tide and weather data, turned into a daily call.
If your site is the first impression and it's not earning the call, that's a fixable problem. I build sites that load fast, read clean, and say the thing your buyers actually want to hear. Not a template with your logo dropped in.
Ship Shape Restore marketing site — designed and live in two weeks.
Before you bet a quarter on a new offer or a new market, it helps to know what's already out there. I dig into who your competitors actually are, what they're charging, and where they're leaving room for you. You get a written answer, not a deck.
Full competitor landscape and positioning, delivered before a launch.
If your marketing is whoever has time on Tuesday, I can take that off you. I'll set up the pieces that quietly run on their own — the social drafts, the email follow-ups, the weekly recap that lands in your inbox without anyone touching it.
Every Monday, a one-page recap of last week's numbers and three social drafts ready to post.
30 minutes. Bring the thing you've been working around. I'll tell you straight if I can fix it.
